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    The Importance of Anchor Text in Back-links

    Evan Dechtman
    Updated
    1 min read

    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, i

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    The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

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    Evan Dechtman - Founder & Digital Marketing Strategist

    Written by

    Evan Dechtman

    Founder & Digital Marketing Strategist

    Local SEOMarketing AutomationGBP OptimizationLead GenerationFractional CMO
    ✓ Google Business Profile Certified✓ 25+ Years Digital Marketing

    Founder of HEARD Digital Marketing with 25+ years of experience helping local businesses dominate their markets through proven Local SEO and Marketing Automation strategies.

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